Trends and Insights


Absolute Exhibits is a single resource full-service trade show exhibit house that specializes in the design and fabrication of custom trade show exhibits. We produce trade show exhibit rentals and custom purchases for domestic and international trade shows. With over 18 years of experience, we have our finger on the pulse of the trade show industry.  Read more about design ideas, exhibiting trends, budgeting, measurement, ROI, and more.

Slow Down the Pitch and Listen

Slow Down the Pitch and Listen

Listening, Not Hearing As we return to trade show floors, distractions on a show floor are many – hearing is hard enough, but listening is much harder. Listening skills, like all communication skills, can be constantly developed and improved. Too often, salespeople...

Trade Show Design Guide

Trade Show Design Guide

Four Key Elements for Successful Design Absolute Exhibits has been designing and building trade show exhibits for more than two decades. While accumulating many design awards we never stop daring our team to create new and innovative designs. We have a succinct...

Design Matters

Design Matters

The days of “just browsing,” at trade shows are over. Today ninety percent of show attendees are actively looking for new services and goods. There are far fewer attendees but still represent the same number of companies. And everybody seems to have a mission and an...

4 Ways to Integrate a Conference Room into Your Trade Show Booth

4 Ways to Integrate a Conference Room into Your Trade Show Booth

As a company’s trade show booth footprint grows larger on the trade show floor, there’s one thing that you often find in common with other larger exhibitors- the inclusion of at least one conference room.  It makes sense why you’d want a conference room.  These spaces...

Why Trade Shows are a Relevant Part of Your Brand Strategy for Growth

Why Trade Shows are a Relevant Part of Your Brand Strategy for Growth

We're experiencing some confusing and uncertain times in the trade show industry.  For decades, marketers and sales teams had strong ideas of what their brand strategy needed to include- including trade shows.  Whether you're a small entrepreneur or a larger business,...

7 Ideas to Enhance Your 20×20 Trade Show Booth

7 Ideas to Enhance Your 20×20 Trade Show Booth

The 20x20 trade show booth is one of the most common sizes on trade show floors.  Not too small the exhibitor is considered new to exhibiting, and not too large to require a massive budgetary spend.  It also is easy to map out on sometimes complex floor plans, which...

4 Ways to Maximize Your Trade Show Booth Space

4 Ways to Maximize Your Trade Show Booth Space

Whether attending your annual trade show or one in a series of shows in your exhibition program, it’s important that you know how to best maximize your trade show booth space.  If you’re like 90% of exhibitors, you’re renting a trade show exhibit.  That means that as...

Fun Ways to Integrate LED Lights into Your Trade Show Display

Fun Ways to Integrate LED Lights into Your Trade Show Display

When it comes to designing your trade show display, one area of importance is lighting.  Light is one of the most important elements of any display because the trade show floor is often dark.  Every exhibitor has some sort of lighting in their trade show display or...

Why You Should Be Working Ahead on Your Trade Show Booth

Why You Should Be Working Ahead on Your Trade Show Booth

They say the early bird gets the worm.  However, many organizations operate very slowly when it comes to planning for their next trade show.  There are often a lot of stakeholders when it comes to planning a trade show and securing a trade show booth.  Meetings can...

Expand Your Exhibiting Program to Increase Brand Exposure

Expand Your Exhibiting Program to Increase Brand Exposure

Tell us if this sounds familiar- you really want to increase your brand exposure and gain more market share.  Therefore, once a year, you trot out your trade show display and attend the largest trade show in your industry.  At this show, you exhibit from the same...

Going Green with Your Trade Show Display

Going Green with Your Trade Show Display

If you’re like many other exhibitors, you’re probably concerned about your impact on the environment.  Many exhibitors voice this concern and wonder how to go green with their trade show display.  The good news is there are a variety of ways to accomplish this goal...

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Trends and Insights


Absolute Exhibits is a single resource full-service trade show exhibit house that specializes in the design and fabrication of custom trade show exhibits. We produce trade show exhibit rentals and custom purchases for domestic and international trade shows. With over 18 years of experience, we have our finger on the pulse of the trade show industry.  Read more about design ideas, exhibiting trends, budgeting, measurement, ROI, and more.

Slow Down the Pitch and Listen

Slow Down the Pitch and Listen

Listening, Not Hearing As we return to trade show floors, distractions on a show floor are many – hearing is hard enough, but listening is much harder. Listening skills, like all communication skills, can be constantly developed and improved. Too often, salespeople...

Trade Show Design Guide

Trade Show Design Guide

Four Key Elements for Successful Design Absolute Exhibits has been designing and building trade show exhibits for more than two decades. While accumulating many design awards we never stop daring our team to create new and innovative designs. We have a succinct...

Design Matters

Design Matters

The days of “just browsing,” at trade shows are over. Today ninety percent of show attendees are actively looking for new services and goods. There are far fewer attendees but still represent the same number of companies. And everybody seems to have a mission and an...

4 Ways to Integrate a Conference Room into Your Trade Show Booth

4 Ways to Integrate a Conference Room into Your Trade Show Booth

As a company’s trade show booth footprint grows larger on the trade show floor, there’s one thing that you often find in common with other larger exhibitors- the inclusion of at least one conference room.  It makes sense why you’d want a conference room.  These spaces...

Why Trade Shows are a Relevant Part of Your Brand Strategy for Growth

Why Trade Shows are a Relevant Part of Your Brand Strategy for Growth

We're experiencing some confusing and uncertain times in the trade show industry.  For decades, marketers and sales teams had strong ideas of what their brand strategy needed to include- including trade shows.  Whether you're a small entrepreneur or a larger business,...

7 Ideas to Enhance Your 20×20 Trade Show Booth

7 Ideas to Enhance Your 20×20 Trade Show Booth

The 20x20 trade show booth is one of the most common sizes on trade show floors.  Not too small the exhibitor is considered new to exhibiting, and not too large to require a massive budgetary spend.  It also is easy to map out on sometimes complex floor plans, which...

4 Ways to Maximize Your Trade Show Booth Space

4 Ways to Maximize Your Trade Show Booth Space

Whether attending your annual trade show or one in a series of shows in your exhibition program, it’s important that you know how to best maximize your trade show booth space.  If you’re like 90% of exhibitors, you’re renting a trade show exhibit.  That means that as...

Fun Ways to Integrate LED Lights into Your Trade Show Display

Fun Ways to Integrate LED Lights into Your Trade Show Display

When it comes to designing your trade show display, one area of importance is lighting.  Light is one of the most important elements of any display because the trade show floor is often dark.  Every exhibitor has some sort of lighting in their trade show display or...

Why You Should Be Working Ahead on Your Trade Show Booth

Why You Should Be Working Ahead on Your Trade Show Booth

They say the early bird gets the worm.  However, many organizations operate very slowly when it comes to planning for their next trade show.  There are often a lot of stakeholders when it comes to planning a trade show and securing a trade show booth.  Meetings can...

Expand Your Exhibiting Program to Increase Brand Exposure

Expand Your Exhibiting Program to Increase Brand Exposure

Tell us if this sounds familiar- you really want to increase your brand exposure and gain more market share.  Therefore, once a year, you trot out your trade show display and attend the largest trade show in your industry.  At this show, you exhibit from the same...

Going Green with Your Trade Show Display

Going Green with Your Trade Show Display

If you’re like many other exhibitors, you’re probably concerned about your impact on the environment.  Many exhibitors voice this concern and wonder how to go green with their trade show display.  The good news is there are a variety of ways to accomplish this goal...

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