Nov 20, 2018 | Uncategorized
Every exhibit design house claims they can produce a custom exhibit for your brand. But how do you know it’s really a custom exhibit when so many of them look exactly the same? Not all custom exhibits are really custom; many are simply hybrid exhibits with one...
Nov 15, 2018 | Uncategorized
The holidays are upon us. This is a great time of extending love and compassion to unknown people. Charity is not reserved only for emergencies. When we give to others, we send an important message about our beliefs concerning the spirit of giving. This is a...
Nov 13, 2018 | Uncategorized
Congratulations, you’ve decided that your marketing strategy should include exhibiting at a trade show. For first timers, the experience can be daunting. There are so many things you don’t know ranging from rules to budget, to ROI and industry visibility. How do...
Nov 8, 2018 | Uncategorized
When it comes to exhibiting, one of the leading concerns for exhibitors is how to stand out on the trade show floor and attract more attention. There are a variety of ways your brand can accomplish this, including improving your booth design. Booth design is often...
Nov 6, 2018 | Uncategorized
When businesses start to grow significantly, they often want to open up new markets, whether domestic or foreign. One of the best ways to open up new markets overseas is by exhibiting abroad. However, exhibiting abroad can be tricky. There’s lots to know and some...
Nov 2, 2018 | Uncategorized
It happens every year- businesses sign up for a trade show and are offered a list of attendees’ email addresses to market to prior to arrival. Generally, these lists are available 1-3 months prior to a trade show, but sometimes if you’re unwilling to pay an extra...
Oct 30, 2018 | Uncategorized
When companies start to grow significantly, they often want to make a statement on the trade show floor. They not only want a large booth, but they want an architectural marvel. This is because they’ve worked very hard to get to their new position in the industry...
Oct 25, 2018 | Uncategorized
NAMM is fast approaching. With the holidays around the corner, you know that means it’s soon time for the music industry to descend upon Anaheim, CA with row after row in the exhibit hall of instruments, musical accessories, and musicians. How do you stand out from...
Oct 23, 2018 | Uncategorized
Erica Jutzin is the Director of Marketing for juvenile product brands, having worked for some of the largest names in the industry. Her experience spans retail products such as baby strollers and carriers to clothing and toys. She has her finger on the pulse of the...
