The environment is a cause near and dear to many people’s hearts. Similarly, many brands are based on being all natural or environmentally friendly. It’s no wonder they would also want to go green in their trade show display. When you think of a trade show display, you might be thinking of heavy hunks of plastic, metal, and more. But that doesn’t have to be the case. There are many ways that you can go green with your trade show display:
Upcycle with Reclaimed Wood
Using reclaimed wood in a trade show display has become incredibly popular. Not only does it add a rustic touch to your trade show display, but it looks wonderful and gives a rich character to your display. Often, natural brands and produce brands turn to reclaimed wood to tell their brand story. Instantly it is a visual connection to nature or the countryside. Using reclaimed wood also allows us to diminish our demand for new wood, helping to save more trees. You gain a beautiful trade show display and a sense of well being knowing that you’re staying true to your values.
Ditch the Printed Collateral
One of the biggest wastes at a trade show is printed collateral. Hundreds of pounds of paper is often hauled to the landfill after a trade show. Think about it; do you want to haul around every brochure, case study and piece of paper that you are handed? No. It’s usually the first things that people toss aside.
Instead, go digital. Digital touch screens can educate and inform your prospects and leads in your trade show display while providing a sense of engagement that can keep them there longer.
Recycle Your Graphics
Unless your trade show strategy includes multiple shows requiring an evolving trade show display, you can recycle your graphics. This way you don’t have to throw them out after every show and can significantly reduce your environmental impact. As graphics age, they can be refreshed and cleaned to ensure you get many years of use out of them.
Add Plants to Your Trade Show Display
Plants are a great way to liven up your trade show display and go green. Plants literally leach carbon monoxide from the air and through photosynthesis, releases oxygen into the air. When well cared for, your plants can last for a very long time and provide a pleasant part of your trade show display.
While there are many ways in which you can go green and reduce your environmental impact with your display, these ideas can get you started on the right path. Going green can be a fun and creative process when you design your next display.