You see it at every trade show, the larger than life exhibit with receptionists, meeting rooms, bar service areas, lounge zones – possibly even a second story, charging stations, and video walls. All capped with incredible lighted signage. Unless they are a major, worldwide company – you are most likely looking at a pavilion. There are country pavilions, state pavilions, new product pavilions, health-care pavilions, hand-made pavilions, food pavilions … there are all types of pavilions at trade shows. Have you ever thought about coordinating a pavilion at your next trade show with a group of like minded exhibitors that would share in the expenses of a trade show center piece, rather than their usual stand alone exhibit? It is a little more work the first year, but chances are companies will be clamoring to get in and join you, once they see how busy you are.
A pavilion can be the most cost effective way for a business to participate in a major trade show.
This allows individual pavilion participants to achieve a highly visible location at a trade show while eliminating the need to individually address the overwhelming number of organizational details. I would suggest one company take the lead, which is rotated possibly every year. That company selects the exhibit builder and sets a budget for all of the expenses which includes the exhibit, costs for food, receptionist, show sponsorships, giveaways, developing a small directory – everything. Then all of the tasks are separated and assigned, or the budget setters possibly receive free rent for their participation in handling everything and having meetings with all of the participants. There are so many ways to take this there is not enough paper to write on. The final result is what is most important – your group of ten companies or maybe even twenty will stand out on the show floor and have an important role in your association’s trade show.
This is an opportunity working communally to have a great presence with excellent press releases, every hour demos bringing people back to your exhibit constantly, media planning, and promotion and development to grab all sorts of visitor groups. Again, most significantly this brings a constant barrage of people into your exhibit from open to close every day. I have added a few of the pavilions Absolute Exhibits has built in the past couple of seasons to show you the attention-grabbing response. We are here to help you – call our director of marketing today.
Check out these other resources on pavilion exhibits:
