Your trade show display is not only your calling card on the exhibit hall floor, but it can also be designed with engagement in mind.  By engaging trade show attendees, you’ll gain more leads and close more sales.  Did you know you could design your trade show display to facilitate engagement? Consider the following ideas:

Feature a Quiet Corner in Your Trade Show Display

The exhibit hall can be a noisy place.  Sometimes it’s nice to adjourn to a private area to have a more intimate conversation at your trade show display.  According to the Center for Exhibition Industry, 81% of trade show attendees actively engage with sales and marketing staff.  Take advantage of these opportunities and usher them to a quieter area to have an in-depth conversation.

For example, the NAMM show is incredibly loud.  While designing the trade show display for our client, Fishman, we created a series of quiet rooms with sound proofing so sales conversations or musical demonstrations can be given.  This helped them to better engage potential customers.

Create a Product Display Area

Often, consumers want to see, touch, and investigate products at trade shows.  This is why it’s important that a trade show display include a product display area.  Whether this is a cooking demonstration area, a display where consumers are able to use a toy or a tech gadget, it’s important to offer them the ability to check it out.  This fosters engagement with your products and can inspire further consumer interest.

For example, at CES, Absolute Exhibits created multiple display counters for our client Kodak.  This allowed consumers to pick up and touch the cameras they had seen around the display.

 

Feature a Game Prominently

People love games and they love giveaways.  Consider making a game part of your trade show display.  You could incorporate a game into the overall design theme.  The possibilities are endless- from casino themed games to prize wheels, sports challenges, virtual reality games, and more. By incorporating a game into your trade show display design, you can make engagement a part of its DNA.  Prior to allowing entries, make sure you qualify your trade show display traffic in order to spend your time engaging the right people.

Next trade show, consider these simple design ideas to facilitate your engagement.  Ask your trade show display designer if there are other ideas that can get the conversation flowing.