You see them from across the room- those large squares or circles hanging over a trade show display. Often, the trade show floor is full of them. If you’re not currently using a hanging sign, you start to wonder if they’re still relevant. What is the big deal about a hanging sign? What are the benefits a hanging sign can provide to your trade show display?
Trade Show Display Visibility From All Corners
You’ve finally upgraded to a new 20×20 space and have found out your trade show display booth is located in the corner by the bathroom and the pizza window. While it’s nice to be near both, nobody knows either is in that corner until they ask someone knowledgeable about the space. How do you get seen? In this case, a large hanging sign will provide the visibility you need from all corners of the exhibit hall. Whether a prospect is entering, exiting, or lurking around the hall, your brand will be visible from all corners.
Bigger is Better
When it comes to your trade show display, bigger really is better. You may not have the budget to sprawl out as far as you’d like, but you sure can build up. Consider how building up can make your trade show display command a larger presence. Take a lesson from the San Francisco row houses; when space is at a premium, build up, not out. Consider multi-level signage that will draw the eye from the very top of the exhibit hall all the way down to your trade show display like a laser focusing on your booth.
Less Expensive
Some exhibitors prefer to build massive monoliths reminiscent of the Washington Monument in their booths with their business’ name proudly shooting into the sky. These bulky structures are expensive, heavy, and significantly outdated. Imagine the drayage costs alone to move these ugly monstrosities onto the trade show floor. It’s much less expensive to use a hanging fabric sign instead. Wouldn’t you prefer to reinvest that money into your marketing campaign to drive traffic to your trade show display? Or wouldn’t you like to be able to host a small gathering for your team or your best customers? Consider how a hanging sign can save you money that you can use wisely later.
More Attractive
We’ve all seen the ugly exhibits with signage that just screams that it was slapped on as an afterthought. Their displays are usually just as nondescript as well. Hanging signs are just more attractive than the boring old signage that dominates many of the uninspired trade show booths you find in the exhibit hall.
When it comes to signage, think carefully about a hanging sign. Hanging signs are still very relevant, attractive, less expensive, and highly visible. Consider the difference a hanging sign can make to your trade show display at your next show.
