Efficiency Through Bundling
Bundling reduces complexity. Instead of ordering your booth from one vendor, carpet from show services, furniture separately, and shipping and I&D services from yet another, you rely on a single package. That eliminates back-and-forth and saves time. That’s the appeal of effective trade show package pricing.

Built-In Value for Buyers
Clients often feel they get more by bundling. When you offer a package that solves multiple needs—setup, teardown, furniture, graphics—buyers see it as one comprehensive solution. The simplicity and savings make a package feel more trustworthy and efficient, which is key in trade show package pricing.

Unpacking Can Get Expensive
Here’s where misconceptions arise: clients assume removing items from a package saves money. But packages bundle at a lower cost per item. Unbundling creates an additive cost—removing a graphic or furniture piece could actually add fees for separate shipping, packing, or setup. So, unpacking can become more expensive than expected. That illustrates why trade show package pricing remains a smarter strategy.

Real-World Example
Example: A client rents a 10’x20’ back wall, carpet, graphics, furniture, and I&D for $12,000. If they remove a table set and a graphic, hoping to save $2,500, they may actually pay $1,200 just for shipping and handling—because those items are priced lower within the package.

The Takeaway
With trade show package pricing, you streamline logistics, reduce decision fatigue, and preserve value. Unbundling may look sly but often costs more, both financially and in hassle.

For more guidance on budgeting wisely and managing exhibit costs, check out Cvent’s comprehensive guide on trade show budgets.

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