NAMM’s mission is to strengthen the music products industry and promote the pleasures and benefits of making music. The NAMM Show in Anaheim, California, is your opportunity to build your brand and connect with the most important decision-makers in the music products industry. With more than 95,000 Attendees, the NAMM Show enables you to maximize your company’s exposure and get your products in front of decision-makers from the industry’s largest retail chains, as well as thousands of independent music store owners.