Organized by the Specialty Coffee Association, World of Coffee features 5000 sq. meters of exhibition space, connecting over 240 exhibitors with nearly 11,000 visitors every year. With fun events like the World Coffee Championships, this has become a very popular European show. The same association also hosts the Specialty Coffee Expo in the US every year. For exhibitors to expand their brand exposure, this is a great opportunity to participate in another of their well planned trade shows.