Ariston Thermo Group
Ariston
Thermo Group
Show: AHR
Location: Chicago
Industry: Electronics, Technology
Show
Overview
Over 1,800 leading manufacturers and innovative new suppliers attend the Air Conditioning Heating, & Refrigeration Exposition (AHR Expo) to showcase their latest products and systems, building automation and controls, software and services, and more. Coupled with a powerful line-up of association meetings, educational and networking opportunities, no other event drives the HVACR industry forward to meet the demands for a greener planet. That’s why nearly 30,000 contractors, engineers, distributors, facility managers, OEMs and other HVACR professionals are expected to attend from around the world!
Concept &
Design
Ariston wanted to stand out in a big way at their Chicago show, aiming for an impressive presence that showcased their brand through a home-like structure façade. Their exhibit needed to include a private meeting room, a semi-private meeting area, and distinct sections for each of their four major product groups. The goal was to give each division its own space while maintaining a cohesive, unified look.
Challenge
The biggest challenge for Ariston was offering a hands-on experience for all their products while managing large crowds at their booth. They needed a way to guide attendees through the exhibit smoothly while providing ample interaction opportunities. Additionally, touch screens were required in each area for attendees to gather information and explore product details manually.
Solution
We introduced a double-deck design, creating privacy for the meeting spaces while also maximizing the available square footage. In the end, four distinct areas were developed, each catering to a specific product group. This layout not only ensured an organized flow of traffic but also allowed for easy crowd control and enhanced visitor engagement. The use of interactive touch screens in each area further supported hands-on product exploration.
Results
The exhibit received rave reviews from attendees and Ariston’s management team alike. The creative design, combined with efficient traffic management and seamless product interaction, made a lasting impact on everyone who visited.
Testimonial
“Thanks again for your work on the exhibit! We received nothing but praise from everyone involved. The booth looked fantastic and we’re excited to keep pushing forward!” Hilary Bliss, Marketing Department.