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Ariston
Thermo Group

Show: The Air Conditioning, Heating, and Refrigeration Exposition
Location: Chicago
Industry: Electronics, Technology

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The Air Conditioning, Heating, and Refrigeration Exposition 2024 (27x50)

Concept &
Design

Ariston wanted to stand out in a big way at their Chicago show, aiming for an impressive presence that showcased their brand through a home-like structure façade. Their exhibit needed to include a private meeting room, a semi-private meeting area, and distinct sections for each of their four major product groups. The goal was to give each division its own space while maintaining a cohesive, unified look.

Challenge

The biggest challenge for Ariston was offering a hands-on experience for all their products while managing large crowds at their booth. They needed a way to guide attendees through the exhibit smoothly while providing ample interaction opportunities. Additionally, touch screens were required in each area for attendees to gather information and explore product details manually.

Solution

We introduced a double-deck design, creating privacy for the meeting spaces while also maximizing the available square footage. In the end, four distinct areas were developed, each catering to a specific product group. This layout not only ensured an organized flow of traffic but also allowed for easy crowd control and enhanced visitor engagement. The use of interactive touch screens in each area further supported hands-on product exploration.

The Air Conditioning, Heating, and Refrigeration Exposition 2024 (27x50)
The Air Conditioning, Heating, and Refrigeration Exposition 2024 (27x50)

Results

The exhibit received rave reviews from attendees and Ariston’s management team alike. The creative design, combined with efficient traffic management and seamless product interaction, made a lasting impact on everyone who visited.

Testimonial

“Thanks again for your work on the exhibit! We received nothing but praise from everyone involved. The booth looked fantastic and we’re excited to keep pushing forward!” Hilary Bliss, Marketing Department.

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