Rent Group
Rent
Group
Show: NAA
Location: Pennsylvania Convention Center
Industry: Construction, Home & Garden, Real Estate
Show
Overview
Apartmentalize is the annual must-attend conference for professionals in the rental housing industry, hosted by the National Apartment Association (NAA). This event draws together top industry leaders, innovators, and visionaries for an immersive experience of learning, idea-sharing, and networking. It’s where cutting-edge solutions for the rental housing market are put on full display.
Concept &
Design
The goal for RENT’s exhibit was to make a bold statement. We needed to convey that RENT is a leading, tech-forward force in the real estate rental sector. The challenge was not just to fill an enormous 70 x 80 space but to design a booth that delivered a high-impact experience from every possible angle, showcasing RENT’s innovative approach.
Challenge
The vast size of the exhibit footprint presented a unique challenge: how to fill the space in a way that would captivate attendees and provide a consistent “WOW” factor no matter where they approached the booth from.
Solution
Our design team tackled this head-on, crafting an immersive, rounded theater experience as the exhibit’s central feature. From the front left corner, we created a stunning tiered tunnel of backlit archways that drew attendees into the space. On the right side, demo stations lined in neon highlighted RENT’s software solutions, guiding visitors further into the booth on custom-branded carpets. For added engagement, we included interactive photo opportunities—a RENT-branded sculpture reminiscent of the iconic “I Love Philadelphia” sign and a graffiti wall that invited client interaction. Toward the back, we designed a grand reception area complete with a coffee and wine bar, surrounded by four private meeting rooms for deeper discussions.
Results
The RENT exhibit was a showstopper, standing out among the competition on a crowded trade show floor. NAA awarded the RENT booth for Effective Visual Communications, praising its design with a colorful illuminated tunnel leading to the theater and impactful messaging throughout. This exhibit not only showcased RENT’s tech-forward innovations but also created an unforgettable experience for every attendee who visited.