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Barentz

Show: Institute of Food Technologists
Location: McCormick Place Convention Center
Industry: Food & Beverage

Institute of Food Technologists 2024 (20x40)

Concept &
Design

The primary goal was to create a welcoming, functional space for Barentz to engage with attendees and discuss their new product offerings and innovations. The design needed to strike a balance between being inviting and professional, ensuring the booth could foster meaningful conversations.

Challenge

Midway through the design process, Barentz implemented new corporate branding guidelines, requiring substantial design revisions and adaptations to meet the updated requirements.

Solution

In response, we redesigned the exhibit to feature a custom circular reception area and a dedicated meeting space, ensuring it aligned perfectly with the new branding. To further enhance brand recognition, we incorporated custom, decorative 3-D circles that mirrored the new guidelines, drawing attention to the booth and reinforcing the company’s refreshed look. These elements not only met the branding needs but also created visual interest on the show floor, helping Barentz stand out among competitors.

Institute of Food Technologists 2024 (20x40)
Global Produce and Floral Show 2024 (20x40)

Results

The redesigned exhibit successfully adhered to Barentz’s updated corporate guidelines while maintaining an eye-catching presence. It provided a highly functional and inviting space, ideal for engaging with clients and showcasing the company’s latest innovations. The booth served as a perfect blend of brand integrity and functionality, ensuring Barentz could make a strong impact at the show.

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