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Brennan
Industries

Show: ConExpo/ConAgg
Location: Las Vegas Convention Center
Industry: Construction

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Concept &
Design

Every few years, Brennan Industries likes to switch things up. No boring displays of fittings under glass for them—they want to make waves on the trade show floor. This time, with a 30×30 booth, their goal was to ditch the standard “look but don’t touch” approach and create a space that would make people want to stick around. They dreamed of a bar, a lounge, and a video wall to show off who they are and what they do, all wrapped up in an inviting, social atmosphere.

Challenge

Brennan wanted to be the life of the party—stand out visually and focus on real human connections, not just cold product displays. Their vision was a booth that felt like a hangout spot where clients and prospects could relax, mingle, and leave with a lasting impression. But making a change like this was nerve-wracking. After leaving their old exhibit house, they had to trust Absolute Exhibits to deliver a fresh concept with real results. No pressure, right?

Solution

Absolute Exhibits brought the vision to life with a sleek, modern design. The booth was a knockout, featuring a cozy lounge, a fully stocked bar, and a massive video wall. But the showstopper? A central structure that screamed “Brennan fittings” from across the hall. The high-end design not only gave Brennan the wow factor they were after, but it also set the stage for plenty of conversations and lead generation—mission accomplished!

Results

Absolute Exhibits built a custom-designed trade show exhibit that told a creative and cutting-edge brand story and enabled Brennan to truly make connections with show attendees. Brennan’s booth was packed the entire time and attendees said it was the most striking exhibit at the entire trade show.

Testimonial

Said John Joyce, Vice President of Marketing, “Absolute Exhibits was creative, professional, and helped bring our concepts into existence with excellence. They are our go-to provider in the future.”

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