Show: Hillhead Location: Buxton, Derbyshire, UK Industry: Construction
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Concept & Design
The goal was to design an inviting meeting space where McLanahan could showcase their latest products and innovations while providing a comfortable area for engaging in meaningful discussions with potential clients.
Challenge
Midway through the design process, McLanahan introduced new branding guidelines, requiring a significant redesign to ensure alignment with their updated brand identity.
Solution
We quickly adapted the design by incorporating a custom circular reception area and meeting space. To highlight the new branding, we integrated custom 3D decorative circles throughout the exhibit, drawing attention and reinforcing the brand on the bustling show floor.
Results
The updated exhibit seamlessly reflected McLanahan’s new corporate identity while delivering a standout presence. It provided a functional and visually striking space for client engagement, perfectly blending form and function.
