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myKaarma

Show: National Automobile Dealers Association
Location: Las Vegas Convention Center
Industry: Automotive

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National Automobile Dealers Association 2023 (40x30)

Concept &
Design

MyKaarma wanted a booth that would immerse attendees in their technology, so we created a replica of a modern dealership with a fully functional service drive. The design included interactive kiosks mimicking service counters, giving visitors hands-on experience with MyKaarma’s systems. We also added a comfortable lounge for more detailed conversations, ensuring the space was both functional and inviting.

Challenge

Standing out at NADA is no small feat, especially with so many exhibitors competing for attention. MyKaarma’s booth needed to draw traffic while fitting within a 30×40 footprint, maximizing engagement opportunities.

Solution

We built a full dealership environment, complete with dealer-style signage, backlit graphics, and a Porsche on the service drive, creating an eye-catching display. Eight demo stations allowed visitors to interact directly with MyKaarma’s systems, while the elevated graphics and signage made the booth visible from multiple angles, ensuring constant traffic flow.

Results

The booth was a hit, drawing large crowds with its dynamic design and interactive elements. Attendees were fully engaged, and MyKaarma’s technology was showcased in a practical, relatable setting. The strategic layout and standout visuals ensured a successful event, leaving a lasting impression on potential clients.

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