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Paradox

Show: Human Resources Technology Conference and Expo
Location: Mandalay Bay Convention Center
Industry: Business, Technology

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Human Resources Technology Conference and Expo 2019 (40x60)

Concept &
Design

Paradox wanted to make a bold statement as an industry leader, and their vision was clear—they aimed to create an immersive space that dominated the event. With the most prominent booth at HR Tech, their goal was to offer attendees an unforgettable, all-encompassing experience.

Challenge

Paradox faced a significant roadblock with show rules prohibiting fully enclosed spaces. This was a critical issue for them as they envisioned a private, enclosed area for their booth. However, after extensive discussions with the show organizers, it became clear that a fully enclosed design would block views of neighboring booths, making it a no-go.

Solution

We found the perfect compromise by incorporating large glass panels. This allowed for clear sightlines throughout the booth while giving Paradox the sense of enclosure and privacy they desired. The glass design provided both openness and exclusivity, creating a sleek, modern look.

Results

Stepping into Paradox’s 40×60’ booth was like entering another world. Raised floors, 12’ high walls covered in Paradox’s signature style, a large video wall, and sleek demo tables set the tone for a high-tech experience. Secluded meeting spaces and interactive demo screens offered intimate, one-on-one interactions. As the first booth attendees saw when entering the exhibit hall, it stopped people in their tracks. Many took photos and couldn’t help but admire the sheer scale and elegance of this modern, immersive exhibit.

Testimonial

“Huge, huge thank you to everyone that helped us during HR Tech. We are so grateful to your A+ team!!” – Morgan Brunner, Director of Events and Experience.

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