Feb 27, 2020 | Design, Interactive
Just because you built it, will anyone come? Exhibitors often take for granted that there will be hundreds, if not thousands of trade show attendees that they can potentially attract to their trade show exhibit. However, every year, there are certain exhibitors...
Feb 18, 2020 | Interactive
Interactivity is big with trade show attendees. The opportunity to get your hands dirty, to touch, smell, even taste someone’s products is a huge draw for many visitors. Across many industries, there was a huge tech boom to shove in as many devices as possible into...
Jan 7, 2020 | Interactive, Technology
Experiential marketing has slowly crept into the trade show industry, taking hold first in large businesses’ trade show exhibits and then gaining more popularity among smaller brands as well. Experiential marketing in the trade show industry was a bit of a conundrum...
Dec 26, 2019 | Design, Technology, Interactive
If you’re looking to an exhibit house to design something for your next trade show, you’ve graduated well beyond the days of pipe and drape with a table skirt or a pop up display. However, whether you’re just now exhibiting in a 10×20 trade show display or a...
Oct 16, 2019 | Technology, Interactive
If you’re in the market for a technology trade show booth, don’t just settle for something that everyone else has. Nobody wants to fade into the background and obscurity on the trade show floor. You want to be the star- the exhibit everyone is talking about and...
Apr 25, 2019 | Technology, Interactive
There are a variety of tech shows across the globe- a large concentration particularly in the United States and Europe. No matter the size of your exhibit, there are some basics of trade show design that will help your brand stand out among the crowd so people take...