Walking the floor at a trade show can be a fabulous learning experience. When you do it keep an eye open for exhibiting techniques that you can incorporate into your next show. Also, listen to how your competition responds to the tough questions, probes for information and closes sales. Attending a show or two, even one that might be a little sideways from your industry will help you get a true perspective of what and who you want to be and do not want to be at your next trade show. We will always tell you to stretch as far as you can to make your trade show a success. However an incredible presence in a 10 foot inline exhibit is far and away better than a shabby presentation in a twenty foot island. You only get one chance to make a first impression!