Whether you’re new to exhibiting, or have been at it for quite a while, it’s helpful to go over the basics.  The most important basic is knowing what’s in your exhibitor’s manual.

The exhibitor’s manual is your guide to everything you need to know about show logistics including dates, times, locations, restrictions, and admission. Be especially aware of set up and takedown times and power supply availability as listed in the exhibitor’s manual. All of the forms to set up booth services are located right here with deadline dates. Most shows offer three prices – early bird discount pricing, after deadline full retail “no deal” pricing and the dreaded “at the show” have your credit card ready pricing. Always complete and submit your paperwork early for substantial discounts.

The exhibitor’s manual explains all of the show rules … familiarize yourself with them and plan to follow them. There are “show policemen “everywhere. Remember that the rules change according to the venue city and the show management – most are unionized, but some are not. Show management decides whether an inline booth can be taller than 8′ high – or which booth spaces are allowed hanging signs. Don’t plan to take your hanging sign without checking the rules.

Example – many shows in Orlando are not allowed hanging signs. Check the height of your booth space. Example – at Moscone in San Francisco the ceiling takes dips in many areas that do not allow for tall structures, even if you are in a non-restricted island space based on the show rules. Also remember that you can ask for a variance and most likely will get it … if it is a reasonable request, you ask early enough and you speak nicely.

Perfect timing is critical for trade show planning. Follow the time-line form that is in the exhibitor’s manual, know your target dates. Do not hesitate to contact Show Management with any questions – you are their client and they are there to service your needs.