You can have the biggest, most explosive fantastic exhibit – that might be more than a little costly but you will grab attention. Or you could have a 10×10 inline with funhouse mirrors that people will walk by 15 times. You can have Bobby Flay grilling in your exhibit – again a little costly. Or you can bake cookies in a convection oven in your 10×10 and thousands will smell them and come running. You can darken the house lights and do an entire light show in your large exhibit. Or you can light up your entire backwall in your 10×10 and you will scream look at me – on your small exhibit aisle.

But, what is most important? That once you get their attention … you get your message across. That you are prepared to sell to them. Spend your money wisely – but know you have to spend some to get attention – then grab them and sing!