Planning a sensational event can be time consuming and one false move can spell disaster. A tradeshow “after party” can reap rewards tenfold for your company, or be remembered as that “wasted evening” by your guests. Once you determine your company objectives – lead gathering, company branding, product introduction – your guest list will be established. Think about the audience – pizza and beer may not make the right impression on gastroenterologists. Consider the level of sophistication, ethnic distinctions and age group tastes. Avoid high allergy foods – certain seafood and nuts come to mind. Include something for vegetarians – this is a growing group and cannot be ignored. Always negotiate – both the menu and the price. Do not let the facility dictate to you. Take a taste test. You do not want surprises, or incensed upper management on the night of the party.

Planning an event is more than planning a good party. An event planner can be counted on for contract negotiations, selecting the most appropriate venues, working within a budget and understanding any legal consequences with any questions you might have in regard to outsourcing your event planning.