Choosing the right color on the show floor is a great way to attract consumers to your brand. Colors can play a big role on the law of attraction. People can be turned on or off by the colors of our shirts, pants, coats, hair and so on. So in truth, colors in products, advertisements, and brand can be a big part of attraction. Finding that perfect color to attract consumers to your brand can be well worth the hassle.

The worst case scenario is to think “safe.” That is usually the exhibitor that does not want to offend anyone, does not want to look too garish, and does not want to upset the apple cart. In doing so they also do not want to grab attention and they watch attendee after attendee pass them by. Sedate and understated might be great in a sophisticated office or even retail setting but when you are looking for new clients you must have a color plan. It can be gray, white, and black – but it has to be dynamically presented with chrome accents and double padded white carpet!

The use of odd and unique colors for your brand can attract consumers. Colors itself is also a way to show off the characteristic of the brand. The use of colors in products, advertising, and brand can be a powerful statement. Colors can play a major role in your marketing effort. Picking the official colors for your brand, products, and advertising is a great way to make consumers remember you and differentiate yourself from the rest of the competition.