When running a demonstration in your exhibit, it pays to make sure attendees can see what’s going on. As an example – a blender manufacturer placed its product front and center on a table in its 10-by-10-foot exhibit. It then made sure the blender was at eye level by using an elevated table and an additional pedestal under the blender. Attendees could step right up to the blender and watch as staffers promoted the product benefits. This is an effective demonstration.