There’s one reason that your business exhibits at a trade show- to get more leads that will translate into sales. However, when you walk the trade show floor, you realize that not all trade show booths are equal. Some are designed to stand out and command attention. Some trade show booths seem to shrink into the background. In order to be a lead magnet, it’s important to keep these principles of trade show booth design in mind:
Use Bold Bright Colors in Your Trade Show Booth Design
There’s a reason why people are attracted to some booths versus others. Often, it’s because of the colors you use in your trade show booth design. Colors can create emotional reactions that often compel them to either visit a trade show booth or to ultimately pass it. In an earlier blog, we discussed this was an element of color psychology.
To capture more trade show booth traffic, consider the colors you use in your trade show booth design. This can include your base color, how your logo is highlighted, accent carpeting, pillars, fabric signage, and more. When you begin the process of a custom trade show booth design, ask the designer how you can better stand out.
Design an Interesting Theme
Trade shows can get boring at times. So why not capture people’s interest with an unusual or interesting theme? Depending upon the show, there’s a lot of various ways your business can create a trade show booth design that excites people.
Absolute Exhibits has been at the forefront of designing some captivating trade show booths. Previous designs have included an 1847 apothecary, space age designs, rustic farmhouse designs, the back streets of Paris, and more. Each of these designs has helped our clients to stand out on often crowded exhibit floors.
Use of Space – Appeal to the Senses
When it comes to your trade show booth design, don’t forget that it’s more than just building your space. It’s also about how you will use that space and draw people to the booth. Successful businesses often appeal to people’s senses in their trade show booth design for this reason.
Consider ordering coffee and pastries from the exhibit hall to lure attendees to your booth. The smell of coffee early in the morning is a strong draw to weary attendees as is the possibility of a sweet morning treat. Engaging these often overlooked senses can help your business to drive traffic to the booth.
Amid the din of the trade show floor, what stands out to you? Music often rises above the chatter and captures people’s attention. Consider designing a video to display with energetic music to draw interested prospects. This is an important element of trade show booth design because your staff can use it to spark up a conversation and give a demo.
Tying it All Together
When it comes to trade show booth design, you want something that will stand out and command attention. This includes the colors used, your use of space, and a design that is interesting to people. When all of these elements are working in concert, you’ve set your booth staff up for a successful trade show. Don’t forget to scan every badge that comes through your booth to quantify how much your lead generation has grown.
