What did you do yesterday? Back when interest rates were at their lowest in fifty years, excellent employees were looking for good jobs, computers made product development and marketing easier than ever, and there was almost no competition for spreading great news about remarkable ideas? You know – that yesterday?
Is your answer that you spent time delaying decisions, complaining endlessly, agonizing, and hoping for a better tomorrow? Not on a path to success – kind of at a dead end. While your company has been waiting for the economy to bounce back … while you’ve been wishing for the motivation to start something great, thousands of entrepreneurs have used the existing sense of uncertainty to start truly remarkable companies. Lucrative, successful, and fast-growing companies — all have started on a meager amount of cash, and many have been profitable ahead of schedule. It’s always possible to find a reason to stay put, to skip an opportunity, or to decline an offer. And yet, in retrospect, it’s hard to remember why we said no and easy to wish that we had said yes.
We live in a world that’s filled with opportunity. In fact, we have more than an opportunity — we have a responsibility. A responsibility to spend our time doing great things – resulting in making the world a better place. There will always be crazy times.
So stop thinking about how mad the times are and the world is, and start thinking about what is demanded of all of us. This is not a time for business as usual. Business as usual is sure not to succeed, sure to frustrate. That’s why there has never been a better time for the new. Your competitors are too afraid to spend money for new concepts, new marketing, and new ventures. Just decide – now is the moment to make a choice. Why not be the best you can be – do not let obstacles stand in your way?