After you start a business there are a few steps a business must follow to gain a presence. Since no business can be successful without establishing itself in the marketplace, you must position yourself for success. These are simple but meaningful steps:

• Create a logo. This is far more important than it may seem. A logo is your identity as a company. It is the first thing that will come to mind when people hear your business name. It should appear on anything that you put out for the public to see. Keep in mind that a well designed logo increases your credibility as a company.

• Create a website. Everyone needs a website – it establishes credibility. Whether you design the site on your own or have a programmer do it for you, you’ll need a site that includes your company mission, your contact information and any other important information. A professional-looking site is a crucial part of your business plan.

• Purchase business cards. Cards should include your logo, name, position, website, email address, phone number and any other important information. If you are properly networking, you’ll be utilizing these often, so order in bulk .

• Send out a press release. Write, or hire someone to write a press release letting your colleagues know about your company. Include the date of launch, your prior accomplishments, all important contact information and the services that you offer. Send the release out liberally.

• Send introduction emails. Email a list of colleagues, associates and peers in your field to let them know about your company. This is a very good way to network and drive traffic to your website. Be friendly, yet formal.

• Utilize social networking sites. If you are looking to market yourself to the current generation, you’ll want a profile on these sites.