The secret to getting the most visibility from the dollars you spend on promotional items is to choose giveaways that people will want to use once they return to their homes and offices. A trade show promotional item given away at your booth can help pull traffic to your space, create recall after the show, and supply contact information in a distinctive, unforgettable way to prospects. Giveaways can increase booth traffic by fifty percent.

At first glance, a trade show’s crowded floor seems like a wealth of riches just waiting for your prospecting, producing viable new leads and driving product sales for your company. Yet, considering all the distractions of the show and your competition in the industry vying for the attention of conference attendees, interest-grabbers in the form of unique promotional items can help draw more people to your display booth.

With increased booth traffic, you will have the opportunity to meet and pre-qualify more prospects. With a greater prospect pool, you will likely generate a greater number of workable leads and new customers. However it is essential that you distribute your trade show promotional items effectively. For example, do not stack your entire supply of giveaways on your booth table for just anyone to take. This devalues the importance of your “gift” to show attendees. Rather, personally and selectively hand out giveaways to visitors with whom you speak and who represent potential clients, and give that directive to anyone else that might hand out your giveaways. Through thoughtful distribution of advertising specialties your product will be more memorable to your prospect and serves as a way to show your appreciation for the booth visit. You may also want to have booth visitors fill out a lead form before you offer the giveaway. This will further help qualify prospects and assist with your event follow-up marketing initiatives.

Always remember, whether you choose items such as personalized promotional pens, USB drives, imprinted tote bags, or stress balls, make sure your giveaways reflect your company image and have relevance to your prospect. Your promotion reflects the exact opposite of out of sight … out of mind. Your item should be a daily reminder!