Does your booth staff show clients that they are worth their time and their attention? Well it’s time to take that stance into overdrive. There are no “I’m having a bad day attitudes” – at the show or in the office. The quickest way to lose an opportunity with a potential client is to be impolite or inattentive. Your tradeshow booth is like a stage and the staff is the actors. Every day is “opening night”. Leave all problems outside the convention center door and polish your performance. It’s time to WOW the audience.

There is nothing else happening that is more important than the relationship between the client and your sales staff at the show. Greeting the customer, making eye contact, listening to their needs and finding a way to satisfy their wants is part of being a good audience that is sensitive to your customers needs.