Bright lights, big city. There are hundreds of trade shows that come through Las Vegas, each seemingly bigger than the next. Spanning industries such as technology, human resources, specialty equipment, automotive, and more, Las Vegas is the spot to exhibit. When these shows draw thousands of exhibitors, it can be difficult to stand out on the trade show floor. With the following tips, your next Las Vegas trade show booth can increase the likelihood of success:
Go Big or Go Home with Your Las Vegas Trade Show Booth
Las Vegas is not a town for shrinking violets. It’s a town where people are emboldened in not only their Las Vegas trade show booth designs, but their sales tactics and attention grabbing displays. If you’ve got the budget, consider how you can amp up the drama in your Las Vegas trade show booth design.
Consider how minor elements such as larger than life props can dramatically enhance your Las Vegas trade show booth. These are often unexpected and draw curious attendees’ attention from across the exhibit hall. Similarly, large and colorful hanging signs draw people’s attention from every corner of the exhibit hall. These signs provide a focal point for people, standing out from the rest of the hall. In conjunction with these tactics, you may also want to consider amping up the drama with some bold colors in your Las Vegas trade show booth. Colorful exhibits can be a strong draw for people eager to see what the brand offers.
Introduce Interactive Elements
Today’s latest trend is interactivity. Interactive elements such as gamification touch screens and immersive experiences are redefining how people present their Las Vegas trade show booth. These are extremely popular and useful ways to draw people to your display without having to rely on training your sales people to act like barkers at a carnival.
Brands that have been most successful at interactive elements have used them in a variety of ways- virtual reality simulations, augmented reality visuals, and more. Consider how you can draw your prospects, customers, and leads into your brand story and draw them to your Las Vegas trade show booth. Major brands have accomplished this with simulations of the road from the tire’s perspective, virtual reality projects that allow you to see how decorations would appear in your home, and more. These cutting edge technologies could draw significant traffic to your Las Vegas trade show booth and convert easier because of the experience.
Offer Something Unconventional
It seems like every Las Vegas trade show booth has the same setup. There are salesmen hanging out on the edge of the booth like vultures, seating areas, and displays for goods and services. How do you set yourself apart and create some buzz around the exhibition hall? Try thinking outside of the box.
At a recent trade show, one successful exhibitor had a massage chair to offer weary prospects. Once qualified, they were treated to a 5-minute massage to refresh them and get them back out on the exhibition floor. Many other clever ideas include free coffee in the morning. Never underestimate how strong the lure is of free coffee. Once the smell wafts across the exhibition hall, leads and prospects aplenty will show up at your Las Vegas trade show booth. Consider how additional unconventional methods may similarly draw traffic. This could include charging stations, a bar where a staff member is serving up cocktails all day, and more. The more unique you can be, the more likely it is you’ll draw more people to your Las Vegas trade show booth.
Trade shows are cutthroat; often, it can be difficult to stand out from the competition and to increase your ROI. Try these methods to nail your next trade show design. You’ll be glad you did when the traffic starts pouring into your space instead of a competitor’s.
