Nothing can catch the eye like light, sound, and motion. Major success at a trade show requires finding a way to capture the attention of the largest number of attendees. There is so much new technology that has taken to the trade show floor I would like to highlight some things for you.

When you sign-up for your next trade show as an exhibitor you will get an onslaught of information including sponsorship opportunities on their web site, email lists & addresses of attendees, and contact / meeting technology that allows the attendees to look at all the business profiles and contact exhibitors in advance for appointments. Take full advantage of all that is offered.

If you want your trade show exhibit to be the show stopper you can use interactive technology to give your prospects an opportunity to be entertained and informed, ask your rental company if they have touch screens to incorporate into your exhibit. An attention getting video will use vivid imagery, music, color and movement. Call Jeff Linder, Absolute Exhibits Director of Media for further information, 714-685-2821. You need the most captivating two to three minute loop and Jeff can make certain that happens. Quick idea – video tape five or six quick testimonials and loop them on one of your led/lcd screens inside your exhibit.

Also to consider – posting updates about your trade show exhibit & show experience on your Facebook Fan Page – a very cost effective marketing medium. Follow Twitter hash tags for the show to find & interact with attendees. Create a check-in for your booth space for attendees to create an interactive experience.

Do not fear new technology, embrace it, and incorporate it – it will give you the exhibitor’s edge.