You might think everyone would understand the importance of trade show booth lighting, but many exhibitors don’t realize that convention hall lighting barely reaches the top of their exhibits. Without the right lighting, your booth is practically invisible.
Here are some quick tips to make sure your booth stands out:
- Accent Lighting: Highlight key areas in your exhibit with well-directed lights.
- Own Your Lighting: In larger spaces, consider turning off the overhead hall lights and using your own lighting effects. Yes, they do charge you to turn off their lights!
- Backlit Graphics: These really pop and make your booth noticeable.
- Drama in Design: Ensure your lighting highlights the design and drama of your exhibit.
- Small Booths: Use lighting from multiple directions to give small exhibits a dimensional quality.
- Motion Lights: Moving lights attract attention quickly and economically.
One standout example from the show we just attended was a 12-foot-high, backlit wall at the end of an aisle. It drew everyone in, while neighboring booths without special lighting faded into the background.
Remember, great lighting can be the difference between blending in and standing out on the trade show floor.
