Plan an after party in your booth space when the show closes for one hour. First day!!! Hire show services to bring beer, wine, a martini bar, or an open bar. Invite all of your clients and special prospects. Give them each two tickets when they stop over after the show. This limits what they will drink, makes you look like a big spender with all of the darkened exhibits around you, keeps your budget in line and you are the last vendor these people will see for the next 18 hours. It works every time – we swear on this one!