Why a Press Kit Matters
Does your company have a press kit? This simple tool gives reporters everything they need to write a compelling story about your business. On the trade show floor, it acts as a powerful handout that sets you apart and increases your chances of securing free publicity. Best of all, a strong kit does not have to be expensive. With planning, you can assemble one yourself.
Trade show press kit essentials include company bios, press releases, product sheets, and media-friendly content that make it easy for journalists to cover your brand.
Press Kit Essentials
A professional press kit should include:
- Company Folder
Use a pocket folder or brochure with your company name and logo on display. - Executive Bios
Create one-page bios of your leadership team. Print on letterhead and include photos where possible. - Press Releases and Coverage
Add recent press releases, product announcements, and positive media clippings. Presentation matters—avoid plain copy paper. - Company Newsletter
If you publish one, include it. Even a simple, laser-printed issue builds credibility. - Product or Sell Sheets
Highlight key offerings with concise descriptions, specs, and visuals. - Cover Letter and Business Card
Write a short letter explaining the contents and clip your card to it.
At Absolute Exhibits, we help clients go beyond the basics by tailoring press kits to match booth design and brand strategy. When visuals, messaging, and press materials align, media outlets find it easier to feature your company.
Making It Memorable
Bold colors, high-quality print, and organized presentation turn your kit from forgettable to professional. Include quotable statements from executives, unique product images, and story ideas to make a reporter’s job easier.
Quick Checklist: Trade Show Press Kit Essentials
| Element | Why It Matters |
|---|---|
| Pocket Folder/Brochure | Professional first impression, easy to carry |
| Executive Bios | Puts a face to leadership, adds authority |
| Press Releases/Clippings | Shows credibility and recent activity |
| Newsletter | Reinforces expertise and industry presence |
| Product/Sell Sheets | Highlights offerings in a clear, media-friendly way |
| Cover Letter + Card | Personalizes the kit and makes contact simple |
The Bottom Line
A great press kit is an invaluable handout for attracting media coverage and building credibility. With the right trade show press kit essentials, your company provides reporters with everything they need to tell your story. Partnering with experts like Absolute Exhibits ensures your kit integrates seamlessly into your overall booth experience—giving you a better chance to earn the publicity your brand deserves.
