More than 50% of our clients come to shows in the USA from foreign countries. We have sales teams in Germany, the UK, and India. In our USA offices we have natives of Brazil (Portuguese), Colombia (Spanish) and Japan (Japanese) working as sales people. Next up – France and Italy. Clients coming from out of the country are very familiar with the rental of exhibit booths, as that is the way it is done in their countries and the other countries that they visit.
Rental exhibits make more sense than you can imagine. In the USA, we may lead the world in business techniques, but in the case of exhibiting and rental exhibits we are still behind virtually every country in the multinational business world. Owning an exhibit, unless you are a company that exhibits at shows all year long; or are a company that always needs the same size exhibit space and that space is always available to you; or you are a company that owns a modular exhibit that can grow and shrink with people within your company that can do this process without union-wages being spent – well you get the picture. There are very few companies that need to own their exhibits. Consider the refurbishing costs, the storage costs, the graphic changes – now consider getting a rental bid.
Do you travel outside the USA? Attending a show in a foreign country may be a very smart move … however, if you do not attend in a pavilion taking a separate 10′ inline space may not give you the ROI that you expect. We act as the middleman for numerous clients traveling outside our country. We have a network of building partners, we have sales personnel that speak foreign languages, our partners can provide translators and on floor help as we do in the USA. In many cases we ourselves travel ahead of you and oversee your show build. Consider adding this aspect to your business as exporting abroad can be an enormous revenue generator.
