A decade of the frenetic over-designed, over-complicated, over-graphical exhibit has left trade show attendees over-stimulated. The most eye-catching exhibits now do more with less, by offering attendees a calm and inviting place to rest their eyes, with a clean, yet bold branding message. We consider the new statement booth to be a cleaner, European design with an open and inviting environment.

Exhibitors have moved away from building massive structures. Now they build uncluttered environments that balance the need to proclaim a brand with the need to invite show attendees inside. This is why renting an exhibit has become such an attractive alternative to a major purchase.

Internet research prior to the at-show experience affords clients the chance to do preliminary research on products. So when they come to the trade show, they want to see and try out the real product. We offer an extraordinary opportunity to show a corporate video at the show that you can also apply to your website or YouTube. We offer this video at competitive pricing with two of the most talented producers we have ever worked with.

Travel restrictions have lowered the numbers of attendees from individual companies. However, those attendees are typically in higher positions with greater buying authority.

More exhibitors have discovered the advantages of exhibit rental in giving them more flexibility and lower costs for one-time events. Expanded exhibit rental options help exhibitors still show a distinctive, high-impact look. At Absolute Exhibits over 90% of exhibit floor booths are rentals. Clients re-use their graphics, but their exhibit designs change with the show – their space size, their orientation, and the particular products they are highlighting.

New technologies in fabric graphics and exhibit systems have allowed exhibitors to create larger, bolder, and more intriguing graphics. Fabric graphics are lighter weight to save on shipping and drayage costs, and can be more durable than laminated graphics.

So there you have it, the current trends on the show floor.