As in every industry, even the tradeshow industry … there are urban legends. This idea for a show traffic builder is said to come from Electronic Data Systems and kept their name on hundreds of attendees’ minds and bodies. Everyone that visited the EDS booth was given a numbered company badge and told to find their match on the show floor. If they were successful, both could select a prize. Not only did people happily wear the EDS badges, but, of course they kept them visible while searching for their matches. EDS was the buzz of the show. Similarly at the ShowBiz Expo a few years ago an exhibitor had people lined up in the aisle waiting to receive a very hot looking Tshirt. The gimmick? You could have one for free if you put it on right then – or pay $15 if you didn’t want to wear it at the show. The result – hundreds of traveling billboards throughout the show.