Feb 28, 2023 | Business, Trade Show, Education
Everyday Questions in the Trade Show Industry Q: What is an EAC (Exhibitor Appointed Contractor)? A: An Exhibitor Appointed Contractor (EAC) is any company other than one of the designated official contractors that an exhibitor wants to employ inside the exhibit hall...
Jan 24, 2023 | Business, Trade Show, Education
Education is the Key to a Great Booth Staff As you prepare for your next trade show take some time to educate your booth staff as to how to define a prospect. Ten seconds of talking and questions should be rolling to determine who is in front of you. How do you...
Nov 8, 2022 | Business, Trade Show
How Does the Union Play into the Show Floor Rules Where does the Union fit into the show floor picture and who is making the rules? What do you really understand about the different people behind the show at which you are exhibiting? First there is show management –...
Oct 11, 2022 | Business, Marketing, Trade Show
Successful Exhibitors Know the Art of Promotion Many years ago, our client ZapCap, the World’s Greatest Bottle Opener rented a 10′ pop-up display with a large header and two smaller full color graphics and took the International Housewares show in Chicago...
Sep 27, 2022 | Business, Trade Show
Preparing your Exhibit Staff for Success When you don’t take the training of your trade show staff seriously, the trade show attendees will not take your staff – or your company – seriously either. A well-prepared exhibit staff can mean the...
Sep 20, 2022 | Business, Trade Show
Listening, Not Hearing As we return to trade show floors, distractions on a show floor are many – hearing is hard enough, but listening is much harder. Listening skills, like all communication skills, can be constantly developed and improved. Too often, salespeople...
