Working with Trade Show Unions

Working with Trade Show Unions

How Does the Union Play into the Show Floor Rules Where does the Union fit into the show floor picture and who is making the rules? What do you really understand about the different people behind the show at which you are exhibiting? First there is show management –...
Source Lighting

Source Lighting

Lighting is the Key to Trade Show Floor Success Never depend on a single source of light for an exhibit display. Use a variety of light sources and can balance them to suit the needs at the time. Poorly located task lighting on workstations causes glare which makes...
Graphics – Less is More

Graphics – Less is More

Think of your Exhibit as a Gigantic Billboard You have three to seven seconds to catch the eye of a tradeshow attendee. How do you get your exhibit booth to communicate who you are, what you do, and what your product or service is in that amount of time? Sounds...
Mismanaging the Booth Staff

Mismanaging the Booth Staff

Preparing your Exhibit Staff for Success When you don’t take the training of your trade show staff seriously, the trade show attendees will not take your staff – or your company – seriously either. A well-prepared exhibit staff can mean the...
Slow Down the Pitch and Listen

Slow Down the Pitch and Listen

Listening, Not Hearing As we return to trade show floors, distractions on a show floor are many – hearing is hard enough, but listening is much harder. Listening skills, like all communication skills, can be constantly developed and improved. Too often, salespeople...

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