During the covid-19 pandemic, many vendors were caught unprepared and unable to weather the storm.  Some closed their doors and laid off most of their staff.  Some simply filed for bankruptcy and walked away altogether.  If your vendor has disappeared, it’s time for...

As a company’s trade show booth footprint grows larger on the trade show floor, there’s one thing that you often find in common with other larger exhibitors- the inclusion of at least one conference room.  It makes sense why you’d want a conference room.  These spaces...

Trade shows have long been considered the gold standard in B2B marketing.  It’s hard to replace the face to face interaction you get at a trade show.  Your trade show exhibit communicates your brand story and offers insight into your brand from a distance.  The...

Across the globe, many countries are still actively on shelter in place orders, approaching opening their respective societies and economies.  As more people emerge into the world and get comfortable returning to their daily lives, trade shows will come back.  The...

While we are all still facing global quarantines that hinder our ability to meet at an annual trade show, these are still very uncertain times.  There are still of course glimmers of hope that we’ll be back to gather with industry peers to present our goods and...

After the shelter in place orders end and the country gets back to the business of life, there will be many businesses seeking to market their goods and services again.  They may not want to wait for an annual trade show to do so.  Yet the in-person contact is very...

When the trade show industry comes back to life after its Covid-19 slumber, many exhibitors will have felt the pains of the economic hardship and loss of sales.  Many of these same exhibitors will be eager to hit the trade show floor and to get in front of their...

As we near a month of self-quarantine orders in the majority of states, many exhibitors are understandably nervous about their next trade show.  Currently, there are dozens of large annual trade shows that have cancelled or postponed until the fall.  Many exhibit...

We're experiencing some confusing and uncertain times in the trade show industry.  For decades, marketers and sales teams had strong ideas of what their brand strategy needed to include- including trade shows.  Whether you're a small entrepreneur or a larger business,...

The 20x20 trade show booth is one of the most common sizes on trade show floors.  Not too small the exhibitor is considered new to exhibiting, and not too large to require a massive budgetary spend.  It also is easy to map out on sometimes complex floor plans, which...

Whether attending your annual trade show or one in a series of shows in your exhibition program, it’s important that you know how to best maximize your trade show booth space.  If you’re like 90% of exhibitors, you’re renting a trade show exhibit.  That means that as...

When it comes to designing your trade show display, one area of importance is lighting.  Light is one of the most important elements of any display because the trade show floor is often dark.  Every exhibitor has some sort of lighting in their trade show display or...