Jul 23, 2024 | Featured, Marketing, Trade Show, Uncategorized
Before attending a trade show, it’s crucial to have a comprehensive pre-show marketing plan. Creating this plan 6 to 9 months in advance allows for necessary adjustments and ensures timely execution of activities, preventing last-minute scrambles. A well-organized...
Jul 16, 2024 | Featured, Marketing, Trade Show, Uncategorized
Standing out in a bustling trade show exhibit hall can be challenging. With the commotion of sky-high booths, lights, sounds, and bold graphics, it’s essential to have your own eye-grabbers to attract attention. But what kind of eye-grabbers are right for you...
Jul 9, 2024 | Featured, Marketing, Trade Show, Uncategorized
Listening is a skill often overlooked, yet crucial, especially in the dynamic environment of a trade show. Far too often, we find ourselves merely waiting for our turn to speak, neglecting the art of truly listening. However, effective listening can be a game-changer,...
Jun 4, 2024 | Featured, Marketing, Uncategorized
Customer service is key. Gone are the days when customers overlooked poor service for discounted prices—everyone offers discounts now! So, what sets you apart from your competition after the trade show? The answer: your customer service. Differentiate your business...
May 5, 2024 | Featured, Marketing, Uncategorized
Trade shows are perfect for launching your product. They provide direct feedback from attendees and offer a live, captive audience to showcase your product to your target demographic. To make the most of this opportunity, start by preparing your social media marketing...
Jan 10, 2023 | Branding, Marketing
Comparison Shopping is the Highlight of Live Shows Better decisions come from seeing anything in person. When you need to source new products and technology, nothing can replace seeing and touching equipment, asking questions, and receiving immediate feedback...
Nov 15, 2022 | Marketing, Trade Show
Best Audience in the World for Product Unveilings and Promotions You can gain invaluable insight directly from the attendees at a trade show about what they think of your product offering. Launching a new product or product line is one of the best reasons to exhibit...
Oct 11, 2022 | Business, Marketing, Trade Show
Successful Exhibitors Know the Art of Promotion Many years ago, our client ZapCap, the World’s Greatest Bottle Opener rented a 10′ pop-up display with a large header and two smaller full color graphics and took the International Housewares show in Chicago...
Jul 26, 2020 | Featured, Marketing, Trade Show, Uncategorized
Trade show workers aren’t gluttons for punishment; they thrive on turning ideas into exhibits fast. But the show floor can get crazy! Deadlines and service issues can frustrate exhibitors. Dealing with exclusive service providers adds complexity. Stay...