These are challenging times, and as we move forward, life may not return to what we knew before the crisis. Will this crisis see the end of the handshake? Are masks the new baseball cap? As a marketer, it’s already changed the way we do business and market to customers. Those changes may take a permanent hold on our industry.
Change can be scary, but it can also be exciting. We are all learning to operate in this virtual world together, and that learning curve can get steep. Remember, technology gave us the internet, ushering in an era of rich knowledge sharing that we are still enjoying today. This is just the next step. As a thought partner, we can guide you through this virtual world. We can suggest marketing techniques that will enhance your new virtual world as we have already experienced this world for other clients. We can all learn together and share experiences from one industry to the next.
Companies need to virtualize their products and make them accessible from anywhere, and our platform is meant to act as a knowledge-sharing portal with nonstop education, training, and digital tools and software that empower clients to maintain business continuity. With so many global trade shows getting postponed or canceled, the need to find alternative ways to engage with customers is higher than ever. Using your virtual exhibit platform as a hybrid approach with prerecorded content, live presentations and an interactive Q&A creates an active and dynamic event for participants.
You can move forward by staying nimble, keeping brands alive, and introducing new products and services. Use this platform as a fluid solution to progress forward with one foot ready to jump back on board when trade shows are back in our vernacular. At its simplest form marketing is the constant engagement of clients and prospects with your brand. At a fundamental level, marketing is the process of understanding your customers, and building and maintaining relationships with them.
You can download the entire paper here.