Increasing traffic to your trade show exhibit doesn’t happen by chance. Sales teams often struggle to show ROI because the right marketing tactics weren’t in place. With a focused approach, you can generate stronger booth traffic and more meaningful conversations.

1. Use Geofencing for Targeted Ads

Geofencing allows you to deliver ads directly to attendees’ smartphones within a set area such as the convention center. This ensures people nearby see messages prompting them to visit your trade show exhibit. To maximize results:

  • Launch campaigns early to test creative and tracking.
  • Set up landing pages tied to exhibit promotions.
  • Combine pay-per-click and social ads for broader reach.

2. Run Pre-Show Email Campaigns

Most shows provide attendee lists with emails and phone numbers for a fee. These contacts are highly relevant because they have already committed to attending. A structured email sequence can:

  • Announce your booth location and product highlights.
  • Offer incentives for booking meetings.
  • Remind attendees days before and during the event.

3. Re-Engage Existing Customers

Trade shows aren’t just for prospecting. Inviting current customers to your booth helps strengthen relationships and creates visible activity that draws in new visitors. Consider:

  • Hosting a small happy hour or product demo.
  • Sharing updates on upcoming releases.
  • Using their presence as social proof to attract others.

4. Leverage the Press

Press coverage can amplify your reach far beyond the exhibit hall. To gain attention:

  • Distribute a press release announcing your participation.
  • Pitch stories to industry publications about new launches.
  • Invite journalists to your booth for interviews or demos.

As Absolute Exhibits has seen with clients, securing trade press mentions often drives both booth traffic and post-show leads.

5. Maximize Social Media

Every major event has an official hashtag. Use it consistently in posts before and during the show. Share booth updates, product teasers, and visuals that highlight your exhibit number. Avoid one-off posts—consistent messaging builds awareness and keeps you top of mind.

Quick Reference Checklist

  • Launch geofencing ads near the convention center.
  • Email attendees with booth details and meeting invites.
  • Invite existing customers for in-person engagement.
  • Send press releases and pitch stories to media.
  • Post frequently using the official event hashtag.