A large, clear message is easier to grasp, so make your next set of booth graphics colorful and easy to understand, with a benefit statement that will then get your prospects into your trade show booth. Your trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors.

You have three seconds to make an impression on those walking past your exhibit. Each trade show booth graphic you use — for booth signs, displays, retractable banner stands, tradeshow table cloths and visible materials — must be arresting and meaningful enough to compel attendees to stop and learn more. Booth graphics for trade show displays and banner stands must be large and bright, while simply and clearly communicating in as few words as possible the benefits of your product.

Here is a handy reference guide for the size of your graphics:

MAXIMUM READABLE DISTANCEREADABLE DISTANCE FOR MAXIMUM IMPACTLETTER HEIGHT
100′30′3″
150′40′4″
350′80′8″
400′90′9″
450′100′10″
525′120′12″
630′150′15″
750′180′18″
1000′240′24″
1250′300′30″
1500′360′36″
1750′420′42″
2000′480′48″
2250′540′54″