Survival is the name of the new game. We have left the setting of free credit, easy money and a sense of economic safekeeping and entered a time where your skill to sell, convince, and reach a deal determine your survival. No matter your title or position you must get caught up with the “selling” of the products and services of the company you work. Your ability to successfully do so decides how well you will survive this downturn.

Selling is now essential to the survival and well-being of every living individual on this planet. It is said that the number-one reason businesses fail is because they’re under capitalized. The truth is businesses and individuals fail first and foremost because of their failure to sell their products and services. The degree to which you can influence the outcome of things in life, (SELLING) is the determining factor of your achievement. Selling not pleading, wishing, or hoping will get you through these times! Selling is the ultimate secret to any success a person achieves in their life and especially during times of economic tightening.