Blog

Want to stop qualified attendees from just walking by your booth? Here’s how:

Pre-Show Marketing

Start strong by marketing before the show. Send invitations, teasers, and info about what to expect at your booth. Build excitement early.

Eye-Catching Exhibit

Your booth needs to look great. Forget plain gray walls and boring black signs. Invest in vibrant, attractive displays that clearly show what you offer and why it’s worth their time.

Engaging Staff

Bring your top employees—those with personality and smarts. Friendly, professional, and motivated staff can make a huge difference. They should greet attendees, ask questions, and engage with them, not just stare into space or chat amongst themselves.

Interactive Elements

Include demos, games, or presentations. Give attendees a reason to stop and engage with your booth. Interactive elements can make your space stand out from the competition.

Professional Appearance

Ensure your staff looks sharp and approachable. An unprofessional or apathetic team will turn people away. Make sure everyone is on their A-game.

Attendees have limited time, so those who received a personal invitation before the show are more likely to visit your booth. Don’t assume people will just show up—actively seek their attention.

By following these steps, you’ll create a booth that draws in attendees, makes a great impression, and maximizes your trade show success.

Last topic – the invitation Attnedees only have so much time to visit booths, so those that asked him to visit before the show get first dibs. Don’t take attention for granted – seek it!