• Limit your copy.
• Draw on standard vinyl colors and standard typefaces.
• Use a large general image for multiple-division companies and then target specific markets with inexpensive strip graphics and auxiliary photos.
• Add copy to photographs in black and white instead of color.
• Provide your vendor with clean art or a compatible disk.
• Don’t get so locked into a concept that you forget to be open to more cost-effective suggestions.
• Order everything as early possible.
• Don’t change your mind!