Your company is set for the show – and this year you are going to do giveaways. Okay, you have a card reader – but do you really want to give a t-shirt or a Frisbee or a whatever to just anyone who comes into your exhibit? Your answer is no! Let’s establish criteria for your giveaway – and let’s be certain that you are handing your whatever to a potential client. And please don’t just put these out on a counter for anyone to grab. A glass display case, filled with attractive whatnots will prompt the,” How do I get this?” question and your return pre-determined response.

Trade show gifts are an effective marketing tool that allows companies to promote new products or spread more information about their existing products and also get a feedback from the customers and fellow traders about the products and services of the company. This is all well and good if you can giveaway something related to your new product launch or even an existing product. However, that is rarely the case. While picking out trade show giveaways there are several things that need to be kept in mind including your budget and levels of giveaways. Using a low quality, cheap product might benefit you financially but it gives out a wrong message about your brand image. Use cost-effective yet quality products since you will be associating your brand name with that product.

Most importantly – check how you can showcase your brand logo on the selected product. Check which product allows you to highlight maximum information about your products. Always pick an item that will seem eye-catching, motivating, and functional to the visitors. Pick out gifts that are unique and innovative to grab attention. If a person likes or enjoys the giveaway gift, chances are that he or she will read about your product and give your further feedback; hence picking out the right giveaway is important.