Trade shows put your brand in front of valuable prospects, but the work doesn’t stop once someone leaves your booth. Effective retargeting ensures you stay top of mind and turn casual contacts into viable leads. Here are four ways to retarget trade show booth visitors and strengthen ROI.
Start Marketing Early
The best retargeting begins before the show starts. Use the attendee list to launch a cohesive campaign with emails, social media, and ads that drive attendees to your booth. Once they visit your website, you can retarget them with digital ads, reminding them of your brand and booth number. This keeps trade show booth visitors thinking about you before they even arrive on the floor.
Host an Exclusive Happy Hour
Create opportunities for visitors to return. Hosting a happy hour inside your booth gives attendees a relaxed setting to reconnect with your staff and learn more about your products. Labeling the event as “exclusive” makes trade show booth visitors feel special, increasing the likelihood they’ll come back and engage more deeply with your brand.
Offer a High-Value Giveaway
Giveaways remain one of the most reliable draws. Attendees may have multiple tablets already, but they’ll still line up to win another—especially if it’s tied to your brand. Select prizes that resonate with your target industry, from tech devices to luxury items. By requiring return visits to enter or claim prizes, you can retarget trade show booth visitors and capture valuable data at the same time.
Add a Photo Booth Experience
Photo booths are both fun and effective. Visitors gladly share email addresses to receive branded photos, which extend your presence onto their social feeds. After the show, these contacts can be nurtured through targeted campaigns, turning photos into follow-up opportunities with trade show booth visitors.
Retargeting is about keeping connections alive after the first interaction. Through early marketing, exclusive events, smart giveaways, and engaging activities, you can ensure your brand stays front of mind. Absolute Exhibits helps clients integrate these tactics with booth design and experiential marketing strategies to get more from every trade show.
Checklist: How to Retarget Trade Show Booth Visitors
- Market early – start campaigns before the show begins.
- Host exclusives – happy hours create return visits.
- Run giveaways – high-value prizes keep you top of mind.
- Add photo booths – collect data and extend brand reach.
