Let’s be honest, not every company has that special someone that can do a live presentation. When you’re at a trade show, competing for attention with your competitors and many other industry brands, it can be difficult if you don’t have that person with that certain je ne se qua to handle a live presentation.  This person needs to be a master, a force to be reckoned with, that will draw leads from across the show floor to your live presentation.  Is that person you?

Effective product demos and live presentations can turn prospects into clients in minutes. On the other hand a poor presentation may tip the scales in the other direction. There are companies that can provide live presentation specialists for you. They can be hired to do as little as acting as your spokesperson for two to three days … or as much as providing a complete marketing campaign. Ultimately, the goal of the presenter is to act as a people stopper and form a bridge of communication between the exhibitor and the trade show audiences. Enthusiasm is the fuel that sparks sales and the right presenter in your booth will make your advertising message register.

Before you attend your next trade show, do some investigatory work inside your company and find out who has the demeanor, the confidence, a booming voice, and the product knowledge to act as your spokesman for a live presentation.  If your company does not possess someone like that, you can easily hire out for that job and provide them with data sheets, information they can study, video trainings, and more to be able to stand in front of a crowd and deliver a message that will resonate with trade show attendees.  If the message hasn’t landed and doesn’t resonate, you might as well have not hired anyone at all.  Take the time to collaborate on messaging as well as the delivery for a successful show.