Trade show exhibits that see a lot of use have a relatively short lifespan. They may come into contact with potentially thousands of visitors over the years. Typically, an exhibit can last around 3 to 5 years. However, if you exhibit far less, your trade show exhibit might be lingering for far too long. If it’s starting to look a little long in the tooth or a little outdated, here are some great ways to update your old trade show exhibit:
Update Your Signage
Trends change, technology advances, and graphic printing gets even better. It may be time for you to ditch your old trade show exhibit signage and upgrade. Whether that’s in the form of a hanging sign, or simply refreshing the graphics used on your walls, updating your signage can make your booth appear brand new again. New trends also include digital walls with signage displayed prominantly, and augmented reality representing the brand’s signage.
Use Bold Eye-Catching Props
When you think of updating your trade show exhibit, props may not immediately come to mind, but they should. Often, one or more well placed props can make your exhibit look a lot fresher and provide conversation pieces. They can also drive more engagement as an opportunity for a photo op. Consider how your brand could benefit from a themed prop such as a mini tractor for a food show, a windmill for a windpower show, and more. Large over-sized props, mini versions of interesting things, and even mascots are all great ideas to freshen up your exhibit.
Introduce Interactive Elements
The latest trend in trade shows is increasing engagement with interactivity. This means immersing prospects in your brand. Consider how you could produce a video that allows people to experience the durability of your vehicle, street performers to highlight your fun and creative product, or more. By introducing an in interactive element to your trade show exhibit, you provide a fresher experience and look.
Refurbish Your Structure
Structures age, they get dirty, they crack and they peel. Nobody wants to hang out inside a booth that looks like it’s seen better days. Instead of carting around something that looks like it’s falling apart, refurbish your structure. This could be as easy as refreshing the wood used, reprinting screens, revamping your stand, and more. A little refresh can significantly improve the elements that look like they’ve seen better days. By refurbishing your exhibit you can breathe new life into any aging exhibit.
Introduce Custom Elements
Sometimes, refreshing your trade show exhibit is as easy as introducing a new custom element. Consider adding something unique such as antique lighting to a vintage themed exhibit, hanging vines to an organic themed exhibit, and more. These custom elements make your aging exhibit look fresher and they can be adjusted ever so slightly over the years to keep your exhibit evolving with the times.
As your trade show exhibit ages, consider the many ways in which you can refresh it. Or, if you’re looking for a new design, call the experts at Absolute Exhibits. We can freshen up any existing structure or provide a fresh take on your trade show branding.
